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This curated list of beauty brands was a story I’ve had on the pipeline for months now Cool is admittedly relative concept, and may vary from person to person. But regardless of lifestyle, a true blue beauty enthusiast will always tune in to the brand’s narrative . It’s what draws us initially, and establishes a personal, intimate connection with the brand. Functionality, practicality and efficacy evidently factor into whether we like a product or not. It’s hard to like a brand that causes skin irritation. Beautiful packaging, heritage and unique proposition integral parts the make up the cool quotient. TYPOLOGY PARIS offers radically simple, and straight-forward skincare products made in France. TYPOLOGY Lip Oil TYPOLOGY The Promise: Premium, pared-down, all natural skincare at very accessible prices. Heritage: 100% French formulations made in partner laboratories around Bergerac, Aix en Provence, and Compiegne